The Denver Office of Cultural Affairs (DOCA), in partnership with the Western States Arts Federation (WESTAF) and with support from University of Colorado Denver College of Arts & Media,  presented the inaugural Denver Music Summit on Dec. 9 and 10. The summit provided metro-Denver musicians opportunities for professional growth and featured a kick-off concert to highlight and celebrate Denver’s vibrant music scene.

Most musicians know that just being a good songwriter, talented musician, or having an engaging personality is rarely enough to translate to musical success. Musicians must be more than just musicians: They must be entrepreneurs, marketers, managers, negotiators and more. They must be musicians and industry professionals. Few resources exist to help musicians navigate the industry, and most have little time to develop these vital additional skills. The Denver Music Summit is here to help.

On Friday, December 10, Music Seminar instructor Storm Gloor, an assistant professor of music & entertainment industry studies in the College of Arts and Media at the University of Colorado Denver, guided participants through a customized curriculum that helped artists move to the next level of achievement. Seminar topics included:

• The Industry: Who Does What and How You Can Do It Yourself . . . or Not
• Your Art as a Product and How to Maximize Its Value
• Your Brand and Marketing Effectively in The Digital Age
• What You Should Know About the Future of the Music Business

“I’m very honored to have been asked by DOCA and WESTAF to lead the Seminar,” said Gloor. “The entire Summit is a fantastic opportunity for local musicians, and a great benefit to our arts community.”

The inaugural Denver Music Summit schedule is as follows:

Summit Kick-off Party
This celebratory bash featured performances by some of Denver’s best artists in classical, jazz, hip-hop and rock.  A precursor to the next day’s summit, the kick-off party included performances by the Lamont School of Music’s Playground Ensemble, internationally renowned jazz artist Ron Miles, local hip-hop luminaries Mane Rok, DeeJay Tense and Prime Element, Fingers of the Sun and more!
Thursday, Dec. 9, Doors at 8:00 p.m., Showtime at 8:30 p.m.
Bluebird Theater, 3317 E. Colfax Ave., Denver, CO  80206
$10: Tickets were available at

Music 101 One-on-Ones
These sessions provided a unique opportunity for musicians to receive individual consultations with music industry experts in the areas of promotion and booking, live sound and studio recording, song licensing, artist management, social media and more.  Experts shared their keys to sustained music industry success.  Each consultation was 15 minutes long, and participants (individuals, bands or groups) could register to meet with multiple professionals during the scheduled sessions. The one-on-ones were a tremendous opportunity to learn from experienced and active music industry professionals, and to make lasting connections with other musicians and industry professionals.
Friday, Dec. 10, 10:00 a.m. – Noon, and 2:00 p.m. – 4:00 p.m.
The Curtis Hotel, 1405 Curtis St., Denver, CO  80202
$2 per consultation: Pre-register at

Summit Music Seminar
The seminar, led by Storm Gloor, was geared toward local musicians of all stripes—from classical to rock, hip-hop to punk—who are at a point in their career where their work is established but has not yet expanded beyond the Denver or Colorado music scene. This high-level opportunity equipped musicians with important tools to advance their careers.
Friday, Dec. 10, 1:30 p.m. – 5:00 p.m.
The Curtis Hotel, 1405 Curtis St. Denver, CO 80202
Interested musicians must apply to participate at

Find Denver Music Summit on Facebook at

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The Denver Music Summit emerged from discussions about the findings of the Creative Vitality™ Index (CVI™), WESTAF’s research-based economic development tool that provides a measure of an area’s for-profit and non-profit creative economic health. After noticing high concentrations of economic activity related to music in Denver’s CVI™, WESTAF and DOCA partnered on an additional study to further investigate the phenomenon.  What resulted is a qualitative research report about the strength of the music scene in Denver, summarized in a publication titled Listen Local: Music in the Mile High City, available from WESTAF. A music task force was assembled to discuss the implications of collective investment in Denver’s vibrant music community, and the concept for the first-ever Denver Music Summit was born.

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