Look what’s floating over Larimer Square shoppers right now: a series of black-and-gold banners describing how CU Denver students “Learn with Purpose.”

The banners represent the latest phase in the CU Denver Learn with Purpose marketing campaign, which kicked off last fall. For at least the next month, they will fly high above the oldest retail block in Denver.

The Learn with Purpose campaign has included CU Denver’s first-ever television ads, as well as posters on RTD buses and mall shuttles, signage on CU Denver buildings, radio commercials and a billboard-sized button wall at the corner of Larimer Street and Speer Boulevard, which held over 11,000 buttons that passers-by were invited to collect.

The website LearnwithPurpose.org showcases the campaign, providing facts about CU Denver and stories of students, faculty and alumni who are pursuing their passions at CU Denver.

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