CU Denver student Natalia Gayou takes direction from filmmaker Shaun Boyte at commercial casting call

The director gave a thumbs up and said, “That was awesome!” after snapping several photos of Natalie Gayou, a University of Colorado Denver student.

Gayou smiled and her eyes widened: “Do I get the part?” she asked excitedly.

Gayou was among the more than 50 CU Denver students, as well as a few staff and faculty members, who turned out for a casting call at the band shelter at Tivoli Commons on Wednesday. They may end up appearing in CU Denver’s first-ever TV commercials, which will begin airing this fall.

For the past several months, University Communications has been involved in developing a comprehensive advertising campaign that showcases our high-caliber urban university and the diverse students we serve.

“What we really want to do is put a stake in the ground for CU Denver, and let the world know exactly who we are and what we stand for. And do it in a big, memorable way,” said Jeff Exstrum, brand manager, University Communications. “One way we’ll accomplish this is through TV advertising — a first for CU Denver. It’s a great opportunity, and we’ve been working with some excellent people at Karsh/Hagan and Boyte Creative to make it happen.”:

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